MAKING SENSE OF COMPLEX DATA CHANGES
We inspire decision makers. We transform information overload into a meaningful Image (real-time data panorama).
THE PROBLEM
Some data is too complex to illustrate using traditional charts and graphs.
The End of Theory, by Chris Anderson

Hundreds of data points

Rapidly changing data

Need to show multiple dimensions of data simultaneously
PRE-ATTENTIVE PROCESSING
Our brains have evolved to monitor several streams of background information without any foreground cognitive loading. The most interesting aspect is that our brains bring this information to our foreground consciousness when we discern it to be relevant within a given context.
Mark Weiser wrote:
"What is in the periphery at one moment may in the next moment come to be at the center of our attention and so be crucial. First, by placing things in the periphery we are able to attune to many more things than we could if everything had to be at the center. Things in the periphery are attuned to by the large portion of our brains devoted to peripheral (sensory) processing. Thus the periphery is informing without overburdening".
SITUATION AWARENESS (SA)
Situation awareness has been formally defined as "the perception of elements in the environment within a volume of time and space, the comprehension of their meaning, and the projection of their status in the near future" (Endsley, 1988, 1995b, 2000).
At its core, situation awareness (SA) involves being aware of what is happening around you to understand how information, events, and your own actions will impact your goals and objectives, both now and in the near future. Lacking SA or having inadequate SA has been identified as one of the primary factors in accidents attributed to human error (e.g., Hartel, Smith, & Prince, 1991; Merket, Bergondy, & Cuevas-Mesa, 1997; Nullmeyer, Stella, Montijo, & Harden, 2005). Thus, SA is especially important in work domains where the information flow can be quite high and poor decisions may lead to serious consequences.
Situation Awareness on Wikipedia.org
INFORMATION AESTHETICS AND NEW SPATIAL EXPERIENCES
Imagine a new space that facilitates critical and creative thinking. Marcos Novak uses the term Liquid Architecture while others go as far as to describe the flexible space as being energized to the point of being more like a gas. In the future, we will be exposed to new spatial experiences, immaterial spaces, where computers will seem integrated in the fabric of the built environment.