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    MAKING SENSE OF COMPLEX DATA CHANGES
We inspire decision makers. We transform real-time information into a meaningful Movie (real-time data panorama).
 
BASHIBA DNA
Our work focuses on synergies between Art and Science, where the boundaries between interactive architecture, pure aesthetics, gaming technologies and business information evaporate.
 
THE PROBLEM
Some data is too complex to illustrate using traditional charts and graphs.
Hundreds of data points
Rapidly changing data
Need to show multiple dimensions of data simultaneously
 
PRE-ATTENTIVE PROCESSING
Our brains have evolved to monitor several streams of background information without any foreground cognitive loading. The most interesting aspect is that our brains bring this information to our foreground consciousness when we discern it to be relevant within a given context.
 
Mark Weiser wrote:
"What is in the periphery at one moment may in the next moment come to be at the center of our attention and so be crucial. First, by placing things in the periphery we are able to attune to many more things than we could if everything had to be at the center. Things in the periphery are attuned to by the large portion of our brains devoted to peripheral (sensory) processing. Thus the periphery is informing without overburdening".
 
REALTIME COMMUNICATION FOR HUMAN USERS
BASHIBA PANORAMA expressions reflect the overall "mood" of your information environment. Users feel important system changes (perception) while still monitoring single data movements on their current screens (analysis).
 
William Mitchell wrote: "Peripheral information is by no means unimportant; in fact, it plays a crucial role in establishing the character of a place and sustaining your relationship to it. When a room has a window, for example, it provides a continuous flow of information about the external environment - the cycles of day and night, the movement of sunlight and shadows, the succession of bright and cloudy moments, and the alternation of dry and rainy patches.
We rarely pay explicit attention to all this, but we are peripherally aware of it, and we feel uncomfortably isolated if we are cut off from it".
 
INTERESTING ARTICLES

21.10.2009Thomas Fingar, the former Chairman of the National Intelligence Council, recently gave a lecture
at Stanford University about "using intelligence to anticipate opportunities and shape the future".

24.08.2009Mining the Web for Feelings, Not Facts
23.08.2009High Frequency Trading
20.05.2009I.B.M. Unveils Real-Time Software to Find Trends in Vast Data Sets
30.06.2008The End of Theory, by Chris Anderson

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